Almost half of Industrial automation sales in Asia

A recent report by IHS has shown that in 2012, capital expenditure on industrial automation equipment in Asia reached a total of $76.6bn, representing 46% of global investments in the sector.

Despite this established and rising trend, selling automation computers equipment in Asia remains a clear business opportunity and one where many European providers are lagging behind.

In order to help businesses better understand how to take advantage of the current climate and increase their industrial automation sales in Asia, particularly China, the CC-Link Partner Association (CLPA) is hosting a seminar entitled ‘Gateway to China’. The event will take place on 24th September at the Mitsubishi Electric Europe Tokyo Conference Suite in Hatfield.

In light of the sensitive current economic climate, many Asian companies are taking a more careful approach to investment – they are becoming more demanding towards their suppliers and making more enquiries before purchasing. Furthermore, according to IHS’ research, several Chinese manufacturers are currently developing products which are in direct competition with the ones provided by Western suppliers of industrial automation. These are only a few of the obstacles facing European vendors who want to penetrate the Asian market to change the way they do business.


Flexibility and the ability to respond to very specific demands are becoming essential factors when dealing with the Asian market. Being able to offer technologies and solutions which are compatible with the needs of Asian clients is no longer an option, it’s a must.

refer to:http://www.connectingindustry.com/automation/asia-claims-almost-half-of-automation-sales.aspx